Ok, I freakin' love this product! Chewbeads were created by a veteran of the fashion industry after the birth of her son. Her son kept putting everything in his mouth and so she decided to make a safe, non toxic, and fashionable jewelry line for new moms. The beads are soft because they are made of silicone (the same material that pacifiers and nipples are made of) so babies can nom-nom on them during teething or they can be used as a focus toy during nursing. Chewbeads come in bright and cheery colors and are super affordable at $29.50 for necklaces and $10.50 for bracelets.