Zulily

Zulily is an e-commerce site for busy moms that don't like shopping at big box children's stores. The company was started by the same guys out of Seattle that were behind Blue Nile (discounted fine jewelry) and is in the same vein as Rue La La, Ideeli and Gilt. The sales are private (it is a members only site) so the sales doesn't show up in Internet search engines.

Once you are a member you can view/buy discounted, upscale children's products during three- to five-day sales. Members receive daily e-mail alerts on new deals. What's for sale? Here are some products they offered in the past: $1,190 Italian crib marked down to $600 or a $64 seersucker sundress by actress Tori Spelling's Little Maven line for $28.49.